Craig Harding, President

Craig is the visionary of our organization and sets strategic direction for the Company. He provides leadership and direction to our product management and development initiatives and is instrumental in our sales efforts. Craig has been involved with the direct retailing industry for almost 30 years. He began his career as a CPA for Touche, Ross and Company and held a succession of management positions in finance and information systems in both ConAgra and QVC. He founded Direct Tech in 1989 to provide consulting services to the direct marketing industry, delivering strategic planning, system development and system implementation services. While working with direct retail clients, he recognized the industry need for better information systems to improve inventory management and developed applications to fulfill the need. He has led the growth of Direct Tech to become the largest provider of demand planning, inventory optimization, and merchandise planning tools to the direct retail industry.
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