Direct Tech

South Africa’s Largest Direct Retailer, HomeChoice Selects Direct Tech’s Inventory Planning Solutions

May 27, 2011 – HomeChoice, the leading multichannel retailer in South Africa, has chosen to implement Direct Tech’s industry-leading merchandise planning, demand forecasting, and inventory optimization solutions. The move is the culmination of a thorough evaluation by the HomeChoice team, that reviewed potential solutions from suppliers in several countries.

Direct Tech is currently expanding its solutions and services to international markets.  HomeChoice is Direct Tech’s first customer based outside the United States.

HomeChoice will be implementing Direct Tech’s AllChannel™Suite, providing the tools to organize and manage all aspects of merchandise analysis and planning, demand forecasting, and purchasing for their direct retail business. Forecast*21 will be used for demand planning and inventory scheduling and purchasing. Merchandise Assortment Planning and Page Analysis will be used for merchandise profit analysis and assortment planning. Together, these solutions will allow them to effectively manage their merchandise assortments, increase sales and profits, reduce backorders, and improve cash flow. HomeChoice seeks to leverage Direct Tech’s U.S. retail expertise by adopting prevailing best practices for inventory optimization and efficient merchandise planning.

 “HomeChoice is excited to have signed up with Direct Tech, as we view them as the leader in their industry, and they come with a wealth of knowledge in catalogue and ecommerce planning,” said Cathy Mackenzie, HomeChoice Merchandise Director. “We anticipate the solution will bring us major efficiencies in forecasting, which will enable us to better fulfill orders and capitalise on trading opportunities. Being the only large catalogue retailer in South Africa, we are also very excited to become part of the Direct Tech user community, and envisage that we will derive great benefit from the collaborative relationship that Direct Tech has with its users.”

“We are pleased to welcome HomeChoice as a customer,” said Craig Harding, Direct Tech President. “At Direct Tech, we take pride in providing solutions to industry leaders like HomeChoice, and are particularly excited about expanding our products and services to South Africa. We appreciate their confidence that Direct Tech will provide the solutions they need for their merchandise and inventory planning.”
 

About HomeChoice
 
HomeChoice is South Africa’s leading direct marketer and catalogue retailer of an exclusive range of household goods targeting the emerging urban market in five nations in southern Africa. The company uses a variety of marketing channels to interact with its customers and prospects, including traditional direct mail, direct sales agents/telemarketing, internet, e-mail and wireless mobile. HomeChoice offers an exclusive assortment of quality housewares, providing an easy, upscale shopping experience that sets it apart from any other retailer. For more information, please see www.homechoice.co.za.

About Direct Tech, Inc.

Direct Tech helps catalog and ecommerce merchants drive profitability, increase demand, and optimize inventory investment by providing best-in-class applications and services. The industry leader, with the most installations and comprehensive solutions, Direct Tech seamlessly integrates merchandise analysis, assortment planning, product forecasting, inventory management and purchasing. For over two decades, Direct Tech has enabled leading multichannel retail brands to grow their businesses.

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