Direct Tech

Ulla Popken Selects Direct Tech's Inventory and Merchandise Planning Solutions

July 15, 2011 – Ulla Popken, Ltd., a leading direct retailer of plus-size women's fashion clothing, has selected Direct Tech's industry-leading merchandise and inventory planning software to support their fast-growing multichannel business.  

The company will be installing Direct Tech’s AllChannel™Suite to provide integrated merchandise and inventory planning for its catalog and ecommerce channels. Ulla Popken will use Direct Tech’s Forecast*21 module to enhance its demand planning, inventory scheduling, and purchasing. The Merchandise Assortment Planning component will be utilized to assist with merchandise profit analysis and assortment planning. These solutions will allow Ulla Popken to effectively manage its merchandise assortments, increase sales and profits, reduce overstocks and backorders, and improve cash flow.

“We are pleased to add Ulla Popken to our user community of fashion direct retailers," said Craig Harding, Direct Tech President. “We’re committed to providing a full spectrum of merchandise and inventory planning solutions throughout the multichannel retail community, and excited to implement our tools with Ulla Popken. We look forward to helping them meet their goals for optimized merchandise and inventory planning.”

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About Ulla Popken

Beginning as a small maternity clothing and babywear retailer in Oldenburg, Germany, in 1968, Ulla Popken, Ltd. has built a vast multichannel network encompasing a global catalog and internet e-store presence plus nearly 300 retail stores in Europe and the U.S.  Since 1987 the company has focused on offering contemporary fashion clothing with "young" appeal in plus sizes, targeted to today's women who want style with quality, value, comfort and fit.  For more informaiton, please see www.ullapopken.com.

About Direct Tech, Inc.

Direct Tech helps catalog and ecommerce merchants drive profitability, increase demand, and optimize inventory investment by providing best-in-class applications and services. The industry leader, with the most installations and comprehensive solutions, Direct Tech seamlessly integrates merchandise analysis, assortment planning, product forecasting, inventory management and purchasing. For over two decades, Direct Tech has enabled leading multichannel retail brands to grow their business.