Direct Tech

Zinus to Firm Up Its Inventory Planning with Direct Tech Solutions

Omaha, Nebraska, March 28, 2013 – Zinus, a leading supplier of indoor comfort products with a significant presence in four countries, has turned to Direct Tech, Inc. for assistance in managing the company's fast-growing manufacturing and inventory planning needs.

Since its inception in 2003, Zinus has become one of the world's most prominent makers of innovative sleep products, including mattresses, foundations, pillows, bed-top accessories and slippers.

The company has developed three prominent brands, each featured in the offerings of many domestic big-box retailers. In addition, Zinus partners with top retailers to create private-label products at all price points. In just 10 years, more than 100 million Zinus-made mattresses have found their way into consumers’ homes.

While innovation remains a key driver of Zinus' wholesale business, rapid growth fueled by an expanding ecommerce presence has prompted the company to address the increased complexity of their inventory planning. Accordingly, Zinus has opted to install Direct Tech’s AllChannel™ Suite with the Venture*21 and Suggested Purchase Order modules.

"We're counting on Direct Tech's software and expertise to help us improve our inventory planning and manufacturing planning across the board," said Brad Song, Zinus' Chief Administrative Officer. "We need better reporting, greater efficiency and the ability to be more responsive to our various markets."

"Zinus offers a classic example of the company that has outgrown its processes," said Craig Harding, Direct Tech President. "Fortunately, Direct Tech’s solutions are designed to quickly bring companies like Zinus up to speed with current industry best practices. Venture*21 and Suggested Purchase Order will address their expanding inventory planning needs, so that Zinus personnel can focus on their core value, product innovation. In essence, they'll be able to do what they do best, even better."

About Zinus
Founded in 2003 as a spin-off of Jinwoong Inc., a maker of comfort-oriented outdoor products, Zinus has quickly become a world-class supplier of indoor comfort products such as mattresses and foundations, bed-top accessories and slippers. The company currently holds 135 patents for product innovations, and its branded products are distributed through many U.S. big-box consumer-goods retailers. In addition, Zinus serves as an OEM and ODM supplier for many topline customers. For more information, please see www.zinus.com.

About Direct Tech, Inc.
Direct Tech helps retailers, wholesalers and distributors drive profitability, increase demand, and optimize inventory investment by providing best-in-class applications and services. The industry leader, with the most installations and comprehensive solutions, Direct Tech seamlessly integrates merchandise analysis, assortment planning, product forecasting, inventory management and purchasing. For two decades, Direct Tech has enabled leading brands to grow their business.

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