Ray Goodman, Senior Vice President, Direct Tech
When ecommerce and traditional catalog sales channels are both in the mix, it changes the profitability analysis equation. In the August 2009 issue of All About ROI magazine, Ray Goodman discusses the challenges of integrating sales channels and offers tips for successful analysis. Catalog and ecommerce profit planning processes are not interchangable. As these two sales channels integrate, their planning models converge, and the big math problem for analysts gets larger and more complex. The article provides in-depth coverage of this emerging hybrid model and integration planning tips to help merchants conquer these new challenges.
Read the article.
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